Beth Walsh

As Vice President, System Strategies, Beth oversees the management of system-wide technology and strategic planning initiatives focused on the future of public media and preservation of local service, including TV and Radio Interconnection, the Next Generation Warning System grant program from FEMA, collaboration grants, and station data. Prior to CPB, Beth was the Director of Client Insights at the cross-platform measurement and analytics company, Comscore, providing digital insights to clients in the wireless, cable TV, and technology space. Beth has a long career in public media, beginning at WGBH-Boston managing the TV Viewing Lab, and later, serving as Senior Director of Research at PBS where she implemented many firsts for PBS—the Public Trust survey, the full-time national Nielsen service, the online Viewer Panel, and the cross-platform measurement service combining TV and digital audience metrics. Beth holds a Master of Science in Broadcast Administration from Boston University.