Tuesday, May 30 @ 8:00 am – 11:45 am

Completing CPB’s Annual Financial Report     

Participants will learn about the process of preparing and filing financial reports for the Corporation for Public Broadcasting (CPB) using the Annual Financial Report and Financial Summary Report, as required by the Community Service Grant (CSG) program. Hands-on activities will help participants practice identifying non-federal financial support and determine how to report other revenues. The session will prepare beginners to complete their first annual financial report and will help experienced CSG grantees improve their ability to file an accurate report.

Learning Objectives:

• Understand the purpose of annual financial reporting to CPB and its importance to individual CSG recipients as well as to the entire public media system.
• Learn how to complete required financial reports.
• Know where to access help (CPB online resources, training, and technical support via email or phone) to complete financial reports.

Speakers:

Katherine Arno
Vice President, Community Service Grants and Station Initiatives
Corporation for Public Broadcasting

Tim Bawcombe
Director of TV CSG Policy and Review
Corporation for Public Broadcasting

Ken Goulet
Senior Financial Review Specialist
Corporation for Public Broadcasting

Imad Khalid
Senior Financial Review Specialist
Corporation for Public Broadcasting

Continuing Education Details:

Tuesday, May 30 @ 1:00 pm – 5:30 pm

Completing the SAS and SABS

All television and radio Community Service Grant recipients must complete the annual Station Activities Survey (SAS), and television grantees must also complete the annual Station Activities Benchmarking Study (SABS). This workshop examines the SAS and SABS reports and reviews the financial and non-financial information that must be reported. The workshop focuses first on SAS and then shifts to SABS covering data collection, consolidation, error checking, available tools, help desk support, and how to submit the surveys. Instructors will share the CPB survey reporting tool with attendees. Those involved with collecting, entering, or reporting survey information are encouraged to attend this workshop.

Learning Objectives:

• How to gather and report information for the SAS and SABS.
• How to use SAS and SABS help features, available tools, and instruction guides.
• How to access and utilize SAS and SABS reporting tools to generate benchmarking reports for station analysis.

Speakers:

Damon Frazier
Senior Consultant
BI Solutions Group, LLC

Continuing Education Details:

Wednesday, May 31 @ 10:30 am – 11:30 am | Concurrent Session I

OIG Audits, Evaluations, and Investigations: Observations and What to Expect

The OIG is continuing its regular audit, evaluation, and investigation activities but is now moving into a hybrid environment conducting work remotely and onsite. The OIG will discuss areas with high audit findings, what to expect from OIG audits and evaluations, and how you can remain compliant with Communications Act and CPB requirements.  The OIG will also discuss what challenges it has found during recent audits and evaluations and how you can prepare to avoid these challenges. The OIG will also talk about fraud and cyber security awareness and how remote/hybrid work can create greater challenges for internal controls at stations.

Learning Objectives:

• Learn the issues and challenges that the OIG has identified in its station audits and limited scope evaluations.
• Learn what to expect if the OIG conducts an audit or evaluation of your station and how to ensure compliance.
• Learn what you should be doing to guard against potential fraud and cyber security threats at your station.

Speakers:

Kimberly Howell
Inspector General
Corporation for Public Broadcasting (CPB)

Debra Jacobson
Senior Team Leader
CPB OIG

Helen Mollick
Counsel and Assistant Inspector General for Investigations
CPB OIG

Julia Stancil
Senior Team Leader
CPB OIG

Continuing Education Details:

Wednesday, May 31 @ 10:30 am – 11:30 am | Concurrent Session II

Humans, Not Cogs: The ROI of Viewing Your Employees As Humans, Not Workers

Vacations. Holidays. Wellness stipends and events. Mental Health Days. Too often these are viewed as “extras” included at the bottom of offer letters or at the end of Employee Handbooks. But have you considered the ROI of these benefits as it relates to the efficiency, productivity, and overall health of your organization? Using real-life case studies, as well as personal experience, this session will make the argument that viewing your employees as humans (and all that comes with being a human in the 21^st century!) rather than workers can lead to a more efficient, productive, and happy workplace.

Learning Objectives:

• Using real-life case studies, the participant will learn the value of investing in their employees.
• Participants will learn the data that shows how investing in employees leads to a more efficient, productive, and healthy workplace.
• Learn how to implement some minor (and some potentially major) changes in your organization.

Speaker:

Arthur Boulet
Director of Finance and Administration
WYSO

Continuing Education Details:

Wednesday, May 31 @ 1:45 pm – 3:00 pm | Concurrent Session I

State of Fundraising: Deep Dive in Station Performance and Latest Trends

Public media has faced numerous challenges over the last decade. As we look towards the next decade, let’s explore the largest collection of station fundraising data to help us define the next decade in fundraising. In this session, stations gain insight into latest trends and factors that impact our collective fundraising, new channels of acquisition, payment methods, and even behaviors of donors as it relates to our content. We will highlight stations that lead the country in their fundraising practices. Collectively, we will learn from efforts and translate them into action that any station can utilize in their market. This session will draw on data from over 175 stations (CDP’s National Reference File), Passport viewership trends, donor capacity, and demographic indicators. It will also dive into trends observed at other non-profits.

Learning Objectives:

• Fundraising trends impacting local stations.
• Performance of stations over past decade.
• Best practices and tactics to be employed by every station.

Speaker:

Daren Winckel
Senior Director of Fundraising Strategy
CDP

Continuing Education Details:

Wednesday, May 31 @ 1:45 pm – 3:00 pm | Concurrent Session III

Recruitment Strategies and how Community Engagement = Better Outcomes

If public media serves our consumers, it makes sense to partner with our communities to listen and include their voices on what they want and need. Therefore, a successful recruitment strategy can involve community engagement. When it comes time for finding new staff members, why not partner with local communities? Work with Wisconsin Public Media HR team members to see how they have engaged with local community groups to inform position development and provide significant networking to find qualified applicants, ultimately resulting in staff hires that better represent community needs and increase applicant diversity metrics in gender, race and disability statuses.

Learning Objectives:

• Learn how we partnered with community groups to inform the position development and recruitment of the Associate Director of Community Engagement at PBS Wisconsin.
• Discuss other strategies fellow public media stations practice that may result in successful recruitments that increase applicant diversity metrics in gender, race, and disability statuses.
• Create an actionable list of strategies your public media station could deploy for successful recruitments that reflect the communities you serve.

Speakers:

Angie Rosas
Human Resources Director
Wisconsin Public Media

Erin Cook
Human Resources Manager
Wisconsin Public Media

Kate Crawford
Human Resources Generalist
Wisconsin Public Media

Continuing Education Details:

Wednesday, May 31 @ 3:15 pm – 4:15 pm

CPB State of the System

Annually at the PMBA Conference, the Corporation for Public Broadcasting (CPB) presents its most recent public media financial and operational results. Join us for this review of the findings for fiscal year 2021, highlighting system performance and trends and sharing insights into how the effects of COVID-19 continue to be experienced by stations across the public radio and television system.

Learning Objectives:

• Gain awareness of systemwide trends to inform your local decision-making.
• Learn more about how your station compares to systemwide data.
• Ask questions from those that collect and analyze the systemwide data.

Speakers:

Kathy Merritt
Senior Vice President, Radio, Journalism, and CSG Services
Corporation for Public Broadcasting

Beth Walsh
Vice President System Strategies
Corporation for Public Broadcasting

Moustapha Abdul
Senior Director, Station and System Analysis
Corporation for Public Broadcasting

Continuing Education Details:

Wednesday, May 31 @ 4:30 pm – 5:30 pm | Concurrent Session I

Building a Culture of Digital Testing

Testing can be a challenge for any organization—it can challenge an employee’s views or knowledge—making them question their beliefs. In addition, testing can be time consuming and resource intensive—not to mention difficult to prioritize. Considering this situation how do you build a culture of digital testing? In this session, we will discuss both how to conduct testing and how to generate buy-in from your team using data, positioning, and team empowerment. Pulling from our own MSB testing experience, across donation forms, websites and email, we will demonstrate the true value of testing—beyond just the revenue (although certainly including that). By session conclusion, there should be no doubt that testing is vital to your future and life changing for your employees.

Learning Objectives:

• A better understanding of the basic testing everyone should be doing, no matter their station size.
• Results, including revenue, gathered in past testing, as well as the tools and approaches utilized to execute the test.
• Suggestions and examples of how to drive employee engagement in testing—methods to make your team embrace, rather than fear testing.

Speakers:

Frank Auer
Director of Digital Marketing
Contributor Development Partnership

Luis Estrada
On-Air Fundraising Manager
KPBS

Julie Schauble-Nguyen
Database Marketing Manager
KPBS

Continuing Education Details:

Wednesday, May 31 @ 4:30 pm – 5:30 pm | Concurrent Session II

Advancing DEI Through Multi-Station Collaboration

In this session participants will learn about how to work collaboratively across similarly structured stations to attract, develop, and retain a more diverse and highly-skilled workforce and improve inclusion and belonging in the workplace. Started organically in 2019, and receiving $450,000 in funding from the Corporation for Public Broadcasting in 2021, the Public Media Workforce Collaborative* (PMWC) is modeling a DEI-focused management training program, a marketing campaign to attract more diverse job applicants, and a human-centered staff engagement process that results in more inclusive policies and practices. Come learn about how to advance DEI in ways no single station could resource or implement alone.

*Buffalo Toronto Public Media, Detroit Public Television, Ideastream Public Media (Cleveland) and WQED (Pittsburgh)

Learning Objectives:

• How to form a collaborative that pools resources (staff + money) to advance similar DEI and workplace culture issues and opportunities.
• How to develop and implement a DEI-focused leadership development program, including curriculum design, participant selection, participant assessment, and real-world application at your station.
• How to create and execute a marketing campaign that tests different types of messaging to attract more diverse candidates to job openings at your station.

Speakers:

Ladonne Montelione
PMWC Fellow
Public Media Workforce Collaborative

Mike Shafarenko
Chief Experience Officer
Ideastream Public Media

Continuing Education Details:

Wednesday, May 31 @ 4:30 pm – 5:30 pm | Concurrent Session III

Accounting & Auditing Update, AFR Tips, and Auditor Communication

Learn about the most recent and pertinent updates from the Financial Accounting Standards Board (FASB) and the Governmental Accounting Standards Board (GASB) that may impact your station, including a review of the changes to lease accounting and nonprofit reporting. Gain insight into the accounting, auditing, and AFR submission process gleaned from numerous successful audits, including how to work with your auditor for successful AFR submissions. Understand the required communication between you, your auditor, and your board of governance, including recent changes to the formatting and content of the auditor’s report, required communication with governance, and management representation letters.

Learning Objectives:

• Understand the proactive steps you can take for a successful AFR submission.
• Gain a better understanding of the required communication that occurs between you, your auditor, and your board of governance.
• Learn about the recent and upcoming FASB and GASB updates and implementation guidance.

Speakers:

Taylor Rochelle
Manager, CPA
James Moore & Company

Continuing Education Details:

CANCELLED

Thursday, June 1 @ 8:30 am – 9:45 am | Concurrent Session I 

FCC EEO Requirements for Public Broadcasters (Recruitment/Hiring/Recordkeeping)

Public broadcasters are subject to special FCC EEO requirements on recruitment, hiring, and recordkeeping. Each year the FCC audits 5% of broadcasters for EEO compliance. This session will review the FCC EEO requirements and the special circumstances that can arise for public broadcasters. We will address station best practices, including FCC EEO audit documentation and prep.

Learning Objectives:

• Learn the FCC EEO rules that apply to public broadcast stations.
• Learn best practices for FCC EEO compliance at your station.
• Learn about successful public broadcaster outcomes of FCC EEO audits.

Speaker:

Margaret (Meg) Miller
Partner
Gray Miller Persh LLP

Thursday, June 1 @ 8:30 am – 9:45 am | Concurrent Session II

Overcoming Fundraising & Administrative Challenges at University Licensee Stations

With varied reporting structures and slow-moving bureaucracies, university and other institutional licensees face roadblocks to productivity, fundraising, gift processing, and a myriad of what should be straight-forward tasks. Share the most frustrating challenges among your colleagues and brainstorm ideas and approaches to overcome those obstacles to success.

Learning Objectives:

• Attendees will develop an on-going network of colleagues to face similar issues and who will be able to consult with them through the year.
• Attendees will learn where to find examples from other institutions who are successfully implementing changes and how they went about building university support.
• Participants will work in small groups to generate ideas regarding how to approach various issues, and how to present rational defenses/reasons for the suggested changes.

Speaker:

Virginia M. Dambach
Executive Director
University: Station Alliance

Continuing Education Details:

Thursday, June 1 @ 8:30 am – 9:45 am | Concurrent Session III

Understanding Your Community Service Grant Award

This session provides a substantial overview of CPB’s radio and television Community Service Grant (CSG) programs. CSG grantees and those who are new to the public media system will gain insights into the components of the CSG awards, how the awards are calculated, grant terms and conditions, and how to estimate a grantee’s fiscal year 2024 CSG.

Learning Objectives:

• Attendees will gain a solid understanding of the radio and television CSGs and how they are calculated. 
• The presentation will provide attendees with an overview of CSG eligibility criteria and the terms and conditions of their grant awards.
• Attendees will obtain information on sources of online training and help desk support for their grant compliance efforts.

Speaker:

Katherine Arno
Vice President, Community Service Grants & Station Initiatives
Corporation for Public Broadcasting

Tim Bawcombe
Director of TV CSG Policy and Review
Corporation for Public Broadcasting

Andrew Charnik
Director, Radio CSG Policy & Administration
Corporation for Public Broadcasting

Continuing Education Details:

Thursday, June 1 @ 11:45 am – 1:15 pm

CPB Lunch Program

Local Productions that Generate Buzz, Audience, and Financial Support 

A public TV or radio stations’ ability to build local relevance and public value is perhaps even more important than ever to public media’s future. Local productions are essential to building public value at the community level. Join CPB SVP of Innovation and System Strategies Stacey Decker, KPBS General Manager Deanna Mackey and NPR Chief Operating Officer Will Lee to explore successful local programs concepts that generate buzz, audience, and financial support.

Speaker:

Stacey Decker
Senior Vice President, Innovations and Systems Strategies
Corporation for Public Broadcasting

Deanna Mackey
General Manager
KPBS

Will Lee
Chief Operating Officer
National Public Radio

Continuing Education Details:

Thursday, June 1 @ 1:45 pm – 3:00 pm

CPB Town Hall

Join staff from the Corporation for Public Broadcasting for this informal session of candid and wide-ranging conversation on topics like Community Service Grant policy and funding that are important to both public radio and television stations. This listening session’s agenda will be largely determined by the interest of attendees. Facilitator Kathy Merritt, SVP, Radio, Journalism and CSG Services will be joined by several CPB colleagues who will be prepared to take comments and questions. CPB participants will include Kate Arno, VP, Community Service Grants and Station Initiatives; Beth Walsh, VP, System Strategies; Moustapha Abdul, Sr. Director, Station and System Analysis; and Tim Bawcombe, Director of TV CSG Policy and Review.

Learning Objectives:

• Have direct access to CPB staff with your questions and comments.
• Learn what issues and challenges are on the minds of other public media colleagues.
• Gain insights into implications of Community Service Grant policy requirements and funding.

Speaker:

Kathy Merritt
Senior Vice President, Radio, Journalism, and CSG Services
Corporation for Public Broadcasting

Thursday, June 1 @ 3:20 pm – 4:35 pm | Concurrent Session I

Macro and Micro Factors Impacting Vehicle Donations and New Opportunities Through Real Estate

In this session, we’ll discuss the correlation between vehicle donations, donors’ propensity to give, and how the current and future economic state impacts vehicle donation volume and revenue to stations. The session will also give insight into opportunities available for stations, such as real estate donations, that can help diversify their revenue. The session will begin with a brief presentation about the state of the vehicle donation industry and lead to a panel discussion amongst content leaders.

Learning Objectives:

• Gain insight into current donor giving habits.
• Understand how automotive and economic trends are impacting vehicle donations.
• How to maintain a strong and sustainable vehicle donation program and take advantage of new opportunities through real estate donations.

Speakers:

Bruce Bauer
Director of Partner Support
Charitable Adult Rides & Services (CARS)

Tyler Carr
CARS

Brian Caldwell
Vice President of Operations
CARS

Mark Clauson
Chief Technology Officer
CARS

Howard Pearl
Chief Executive Officer
CARS

Continuing Education Details:

Thursday, June 1 @ 3:20 pm – 4:35 pm | Concurrent Session II

Throwing Spaghetti at the Wall: Learning, Development, and Work/Life Balance

We all know that station work can’t be accomplished without human resources, but what about developing and nurturing talent as a way to invest in employee growth, which in turn has the potential to improve workplace productivity, creativity and retention?  Research shows that employers who invest in staff development help their employees hone strengths and grow skills, which better equips them to handle their roles, yet learning and professional development is often the first program to be hit by budget cuts.  Learn about different pay LMS platforms used to create a learning rich environment to ensure station staff have opportunities to develop through multiple pathways.  Or, design your own learning track in areas like:  Managerial/Leadership Training; Technical Learning and Role Advancement.  Finally, we’ll explore job-embedded training, job shadowing, and training with other partners, as well as walk through how to create actionable steps to cultivate employees in order to achievement movement and momentum.  The session will close out with a quick reminder about self-care actually helps employees thrive and grow.

Learning Objectives:

• The importance of employee development and cultivating from within.
• Creating a learning pathway that fits your station’s needs (and budget!).
• Balancing work with self-care and why it’s important for all levels.

Speaker:

Sonja Pasquantonio
VP, Human Resources, Training and Development
Connecticut Public Broadcasting, Inc.

Continuing Education Details:

Speaker:

Juan Johnson
President
Diversity Leadership in Action

Continuing Education Details:

Friday, June 2 @ 9:30 am – 10:45 am | Concurrent Session I

Ensuring Compliance: Creating Effective Compliance Programs Within Business Operations

Public broadcasters must comply with numerous legal requirements. But how do you make sure you fulfill these requirements and prove you’re doing it right?  You must build and maintain a compliance program as part of your business processes. Compliance encompasses creating systems and processes within your organization to ensure you consistently meet legal requirements and document your actions. This session will cover ways to create and implement an effective compliance program to help ensure your station meets its obligations. It will also cover strategies for using your compliance program to prepare for compliance audits or investigations. The presentation will also include examples regarding frequent compliance issues faced by stations and discuss how an effective compliance program can mitigate potential vulnerability to adverse findings and fines if a station is audited or investigated.

Learning Objectives:

• Participants will learn about internal practices to help ensure compliance with legal obligations. Participants will also be taught how to adopt a compliance plan to assist with good governance and prepare for potential audits and investigations.
• Participants will learn about audit frequent findings, along with commentary regarding what stations can do to help ensure positive audit findings. Similarly, attendees will hear observations about audit processes and actions they can take to develop and implement an internal compliance program.
• Participants will hear direct answers to frequently asked compliance questions and have an opportunity to ask specific questions about compliance issues at their stations.

Speaker:

Robert Winteringham
Founder, Counsel & Consultant
Public Media Consulting Group

Continuing Education Details:

Friday, June 2 @ 9:30 am – 10:45 am | Concurrent Session II

Emergency Preparedness (Panel)

More Information Coming Soon.

Speakers:

David Duke
Director of Finance
WGCU

Faith Noble
Chief Financial Officer
Ideastream

Continuing Education Details:

None

PMBA is pleased to offer continuing education credits for NASBA, SHRM, and HRCI. Please note that not every session will receive credit from all organizations. Please refer to the specific webinar/conference session for details regarding the number of credits offered.

The Public Media Business Association (PMBA) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the

acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org. PMBA is committed to providing high-quality continuing professional education (CPE) programs that meet the requirements of the National Association of State Boards of Accountancy (NASBA). We strive to ensure that all participants have a positive learning experience and receive the CPE credit they have earned.

If you have any concerns or complaints about a course, please contact us at info@pmbaonline.org. We will make every effort to resolve the issue to your satisfaction. If, however, you are not satisfied with the outcome, you may contact NASBA directly at 150 Fourth Avenue North, Suite 700, Nashville, TN 37219-2417, or through their website at www.nasba.org.

Public Media Business Association (PMBA) is approved by SHRM to offer Professional Development Credits (PDCs) for the SHRM Certification Program (SHRM-CP® or SHRM-SCP®). For more information about SHRM certification or recertification, please visit www.shrmcertification.org.

HRCI has pre-approved these activities for recertification credit toward the aPHR®, PHR®, PHRca®, SPHR®, aPHRi™, PHRi™,GPHR® and SPHRi™ certifications. The content of these activities submitted has met the criteria of the Approved Provider Program.

Cancellation Policy

All requests for cancellation must be received by Friday, May 6, 2022, to receive a refund of the amount paid minus a $50 administrative fee. *Please be advised there are no refunds for cancellations received after that date.