Daren Winckel

Senior Director of Fundraising Strategy

As CDP’s Senior Director of Fundraising Strategy, Daren Winckel oversees all Member Service Bureau direct marketing fundraising efforts for 30+ CDP partner stations with significant focus on digital, direct mail and telemarketing programs. With nearly 20 years of development experience at a mid-market public television station as well as 10 years of experience as Director of Membership for one of the system’s flagship membership programs at WGBH in Boston, Daren has worn many hats within public media. He’s managed award-winning membership, auction, events, major gifts, planned giving, corporate support, and marketing programs, gaining deep experience and insight into all aspects of fundraising and developing a special appreciation for the unique challenges faced by small to mid-market public media stations. It was that appreciation as well as his personal and professional commitment to public media and deep passion for data, testing and exploring emerging fundraising techniques that prompted his move to CDP where he began to develop and refine what would later grow into the Member Service Bureau. Daren has served on the PBS Development Advisory Committee, the PBS Pledge Task Force, a variety of national public media working groups, and volunteered as a Master Teacher for the PBS Membership and Pledge Academies.

Concurrent Session I
State of Fundraising: Deep Dive in Station Performance and Latest Trends