Frank Auer

Director of Digital Marketing
Contributor Development Partnership

Using his experience in narrative, product development, and scaled messaging, Frank has worked to expand public media’s impact by increasing donor conversion, frequency, and average gift. Frank also brings his understanding of consumer psychological behavior from the for-profit world and applies it on behalf of clients, driving true change to donor communication methods. Frank has an undergraduate degree in motion pictures from the University of Miami, an MBA from Boston College, and certification in CPS facilitation from the Creative Problem Solving Institute.

Concurrent Session I
Building a Culture of Digital Testing