Minal Bopaiah

Minal Bopaiah is a strategic consultant with nearly 20 years of professional experience. Her areas of expertise include human-centered design, behavior change psychology, and the principles of diversity, equity, and inclusion as they relate to media, marketing, and communications.

As the Founder of Brevity & Wit, Minal is passionate about designing for equity. Her work includes a holistic rebranding of Evans Consulting, a management consulting firm, and working with NPR’s news managers to design a system for diversifying news sources. As a marketing strategist, she is responsible for a 1450% increase in website traffic and 50% increase in event revenues for Cook Ross, a diversity and inclusion consulting firm. Her clients also include PBS Kids, the International Center for Research on Women, and EngenderHealth.